Build leads for a new luxury apartment building to generate its potential sale to a real estate investment management firm

Create value & desire to live in a forgotten neighborhood just outside of Boston, MA

Brand strategy based on 4 C’s framework (company, culture, customer, competitor) & market analysis

Naming & creative brand elements (logos, custom website design, copywriting, marketing collateral) based on the brand strategy

Co-creation sessions on how to use brand strategy as the “North Star” for interior design & amenity spaces

Position the new luxury apartment building as a spotlight for the city’s renaissance

Tell the hero story of the city’s transcendence of innovation & grit over time (past to present)

Achieved a $123.5M sale after 11 months of its opening (full market launch)

Won Web Marketing Association’s “Outstanding Website Award” for logo and customized website

Won repeat contracts with real estate developer for future projects, generating additional revenue for agency

Developed full brand strategy, including target audience, values, & tactics

Facilitated co-design sessions with senior leaders for critical decision-making

Collaborated with CEOs, property investors, interior designers, property managers, & designers

6 weeks